Comprehensive Brand Design

Kaplan Early Learning

Kaplan Early Learning Company has been a major player in early learning for decades. More than just a provider of home and classroom resources for pre-K through third-grade children and teachers, they’ve used their thought leadership to drive congressional support and standards for early education. Kaplan has long understood that for children in this stage of their lives, learning and play are one and the same, so the company decided that it was time to center their entire philosophy around that developmental truth.

To ensure Kaplan’s brand identity was in sync with their new mission and vision, Wilder& partnered with Upper90 to refresh the entire look of the Kaplan brand in a way that reflected their newly established core values. Our goals were clear: distinguish Kaplan in the early learning category, drive employee pride and engagement and help Kaplan achieve its mission and mission.