Internal Marketing Materials // Editorial
Center for Creative Leadership
As a top-ranked global provider of leadership development, CCL is an innovator in the executive education field. For Maximizing Leadership Potential, one of their core open-enrollment programs, they needed a rebranding of the program and course materials that would combine new research and data with their time-tested leadership techniques. We took this research-based content and developed print and digital materials that showcase the analytics, testimonials, coaching and feedback that make CCL’s experiential learning approach so effective.
With so much content being packed into the workshop materials for MLP, we came up with solutions for presenting an array of information; everything from infographics, motivational quotes, participant quizzes, coaching frameworks, and feedback assessments.
